Dr. Maria Petrescu is an Assistant Professor of Marketing at Embry-Riddle Aeronautical University. She has an MBA from Nova Southeastern University, USA, and a Ph.D. in Business Administration/Marketing from Florida Atlantic University.

Her main research areas include marketing analytics, collective intelligence, and digital marketing. Dr. Petrescu has published articles in journals such as the Journal of Business Research, Industrial Marketing Management, Public Management Review, Journal of Marketing Management, Psychology & Marketing, Journal of Product and Brand Management, the Journal of Promotion Management, the Journal of Retailing and Consumer Services, Public Management Review, the Journal of Internet Commerce, and the Journal of Marketing Analytics, where she is also co-editor. Dr. Petrescu is also a research fellow of the Direct Selling Education Foundation.

Some examples of peer-reviewed publications:

Petrescu, M., Ajjan, H., & Harrison, D. (2023). Man vs machine – Detecting deception in online reviews, Journal of Business Research, 154, 113346 https://doi.org/10.1016/j.jbusres.2022.113346

Petrescu, M., Namin, A., & Richard, M.-O. (2023). Technology within cultures: Segmenting the wired consumers in Canada, France, and the USA. Journal of Business Research, 164, 113972. https://doi.org/10.1016/j.jbusres.2023.113972

Petrescu, M., & Krishen, A.S. (2023). A decade of marketing analytics and more to come: JMA insights. Journal of Marketing Analytics, 11, 117–129 (2023). https://doi.org/10.1057/s41270-023-00226-6

Petrescu, M., & Krishen, A.S. (2023). Mapping 2022 in Journal of Marketing Analytics: what lies ahead? Journal of Marketing Analytics, 11, 1–4. https://doi.org/10.1057/s41270-023-00214-w

Petrescu, M., Krishen, A.S., Kachen, S., & Gironda, J. (2022). AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives. Industrial Marketing Management, 103, 61-72. https://doi.org/10.1016/j.indmarman.2022.03.001

Petrescu, M., Kitchen, P., Dobre, C., Ben Mrad, S., Milovan-Ciuta, A., Goldring, D., & Fiedler, A. (2022). Innocent until proven guilty: suspicion of deception in online reviews. European Journal of Marketing, 56(4), 1184-1209. https://doi.org/10.1108/EJM-10-2019-0776

Fine, M., Gironda, J., Petrescu, M., & Dobre, C. (2022). The Oscars: friends and foes for millennials. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2103

Petrescu, M., & Krishen, A.S. (2022). Co-creating transformative value in marketing analytics. Journal of Marketing Analytics, 10, 1–2. https://doi.org/10.1057/s41270-022-00159-6

Fergurson, J.R., Gironda, J.T. and Petrescu, M. (2021), “Salesperson attributes that influence consumer perceptions of sales interactions”, Journal of Consumer Marketing, Vol. 38 No. 6, pp. 652-663. https://doi.org/10.1108/JCM-09-2020-4126

Krishen, Anjala; Kachen, Axenya; Petrescu, Maria; Gill, Rebecca; Peter, Paula (2021). #MeToo, #MeThree, #MeFour: Twitter as community building across academic and corporate institutions. Psychology & Marketing, 38 (3), 455-469

Petrescu, M., & Krishen, A.S. (2021). Focusing on the quality and performance implications of marketing analytics. Journal of Marketing Analytics, 9, 155–156. https://doi.org/10.1057/s41270-021-00129-4

Korgaonkar, Pradeep, John Gironda, Maria Petrescu, Anjala Krishen, and Tamara Mangleburg. (2020). Preventing Shoplifting: Exploring Online Comments to Propose a Model. Psychology & Marketing, 37(1): 141-153.

Petrescu, M., & Krishen, A.S. (2020). The dilemma of social media algorithms and analytics. Journal of Marketing Analytics, 8, 187–188. https://doi.org/10.1057/s41270-020-00094-4

Petrescu, M., & Krishen, A.S. (2020). The importance of high-quality data and analytics during the pandemic. Journal of Marketing Analytics, 8, 43–44. https://doi.org/10.1057/s41270-020-00079-3

Petrescu, Maria (2019). From Marketing to Public Value: Towards a Theory of Public Service Ecosystems, Public Management Review, 21, 11, 1733-1752.

Petrescu, Maria, Tamara Mangleburg, Selima Ben Mrad, and Kathleen O’Leary (2019). Reciprocal Influences and Effects of Viral NWOM Campaigns in Social Media. Journal of Marketing Communications, 26:7, 685-702, DOI: 10.1080/13527266.2018.1545244.

Kara, Aycan, Maria Petrescu (2018). Self-Employment and Its Relation to Subjective Well-Being, International Review of Entrepreneurship, 16, 1, 115-140.

§  Petrescu, Maria, Aycan Kara (2018). Consumer Aspirations and Subjective Well-Being, Journal of International Consumer Marketing, 30(5), 304-316.
§  Petrescu, Maria, John Gironda and Pradeep Korgaonkar (2018). Routine activities theory and online piracy. Journal of Marketing Management, 34, 3-4.
§  Petrescu, Maria, Michela Mingione, John Gironda and Herbert Brotspies (2018). Ad Scepticism and Retouch-Free Disclaimers: Are They Worth It? Journal of Marketing Communications, 25(7), 738-762.
§  Petrescu, Maria, Costinel Dobre, Anca Milovan (2018). Social bonds and Millennial consumers’ activities in social networks. International Journal of Internet Marketing and Advertising, vol. 12(3), 290-304
Petrescu, Maria, Kathleen O’Leary, Deborah Goldring and Selima Ben Mrad (2018). Incentivized reviews: Promising the moon for a few stars. Journal of Retailing and Consumer Services, 41, 288-295.
§  Petrescu, Maria and Brianna Lauer (2017). Qualitative Marketing Research: The State of Journal Publications. The Qualitative Report, 22(9), 2248-2287.
§  Kabaachi, Souheila, Selima Ben Mrad and Maria Petrescu (2017). Consumer initial trust toward internet-only banks in France. International Journal of Bank Marketing, 35(6), 903-924.
§  Fine, Monica, John Gironda and Maria Petrescu (2017). Prosumer Motivations for Electronic Word-of-Mouth Communication Behaviors. Journal of Hospitality and Tourism Technology, 8(2), 280-295.
§  Petrescu, Maria (2016). Self Employed Individuals with and without Employees: Individual, Social and Economic Level Differences. International Review of Entrepreneurship. 14(3).
§  Korgaonkar, Pradeep, Maria Petrescu and John Gironda (2016). Hispanics and viral advertising. Journal of Retailing and Consumer Services, 32(1): 46-59.
§  Petrescu, Maria, Pradeep Korgaonkar and John Gironda (2015). Viral Advertising: A Field Experiment on Viral Intentions and Purchase Intentions, Journal of Internet Commerce, 14 (3), 384-405.
§  Korgaonkar, Pradeep, Maria Petrescu and Eric Karson (2015). Hispanic Consumers and Mobile Services.  Journal of Promotion Management, 21(1), 107-125.
§  Dheer, Ratan, Tomasz Lenartowicz, Mark F Peterson and Maria Petrescu. (2014). Cultural regions of Canada and United States: Implications for international management research. International Journal of Cross Cultural Management, 14, 3, 343-384.
§  Korgaonkar, Pradeep, Maria Petrescu and Enrique Becerra. (2014). Shopping orientations, income and patronage preferences for Internet auctions. International Journal of Retail and Distribution Management. Vol. 42, No. 5, 352-368.
§  Petrescu Maria. (2013). Marketing research using single-item indicators in structural equation modeling. Journal of Marketing Analytics. Vol. 1, 2, 99–117.
§  Petrescu, Maria and Micah Murphy (2013). Black Friday and Cyber Monday: A Case Study. International Journal of Electronic Marketing and Retailing. Vol. 5, No. 3, pp.187-198
§  Petrescu, Maria and Dhruv Bhatli (2013). Consumer Behavior in Flea Markets and Marketing to the Bottom of the Pyramid. Journal of Management Research. Vol. 13, No. 1, January–March 2013.
§  Petrescu, Maria (2012). Cloud Computing and Business-to-Business Networks. International Journal of Business Information Systems 10 (1), 93-108.
§  Petrescu, Maria and Pradeep Korgaonkar (2011). Viral concepts: definitional review. Journal of Internet Commerce, 10 (3), pp.208-226.  (included in the most read article for 2012)
§  Petrescu, Maria (2011). Online Price Dispersion: More Than Imperfect Information. Journal of Product and Brand Management, 10 (7), pp.541-548.
  1. Editorials:
  2. Krishen, A.S., Petrescu, M. Interdisciplinary research as methodologically and substantively creative. Journal of Marketing Analytics 9, 1–2 (2021). https://doi.org/10.1057/s41270-021-00108-9
  3. Petrescu, M., Krishen, A.S. A tribute to our heroes and thoughts about collaborative relationships. Journal of Marketing Analytics 9, 81–82 (2021). https://doi.org/10.1057/s41270-021-00111-0
  4. Petrescu, M., Krishen, A.S. Focusing on the quality and performance implications of marketing analytics. Journal of Marketing Analytics 9, 155–156 (2021). https://doi.org/10.1057/s41270-021-00129-4
  5. Krishen, A.S., Petrescu, M. The “Elephant in the Room”: interrogating the sample demographics. Journal of Marketing Analytics 9, 263–264 (2021). https://doi.org/10.1057/s41270-021-00140-9