Win-win for viewers and advertisers
Disney's investment into ad-supported streaming has proven to be a strategic move, according to CNBC, and,
When predictive analytics meets traffic jams
Predictive analytics is often considered the crystal ball of modern business, since it helps us anticipate consumer
Technology values in cross-cultural market segmentation
A short overview about a recent research study about cross-cultural segmentation: Technology emancipative and traditionalist value
How emotion AI and Neurable are reshaping human interaction with technology
Imagine a world where technology doesn’t just respond to your commands but truly understands your feelings.
Influence engineering in digital marketing and analytics
One of the latest advancements reshaping the digital marketing and communications industry is the concept of influence
The digital analytics of war
Considering the global implications and involvement in the business of war, social media has emerged as a
Using AI in aviation customer journey and experience
The aviation industry has always been at the forefront of adopting new technologies to enhance the passenger
From greenwashing to AI washing – deceptive marketing communications
Artificial intelligence (AI) has become a transformative force across various industries; from automating mundane tasks to enabling
From vegan salad to meat-lovers pizza – the insightful feedback of “Reviewer 2”
In (marketing) research, the peer-review process plays an important role in ensuring the quality and integrity
The use of AI calendars in marketing analytics
Time management is especially important in the field of marketing analytics, where professionals need to juggle multiple