The digital analytics of war
Considering the global implications and involvement in the business of war, social media has emerged as a
From greenwashing to AI washing – deceptive marketing communications
Artificial intelligence (AI) has become a transformative force across various industries; from automating mundane tasks to enabling
Prompt engineering and marketing effectiveness
Prompt engineering, the process of designing and optimizing prompts to elicit desired responses from language models like
Truthing with words and data – false advertising and taxes
A recent mainstream media article discusses a class-action settlement between Verizon and its current and former customers
AI-aided visualizations in marketing analytics
AI has the potential to revolutionize digital marketing analytics visualization in many ways. AI can automate the
Marketing analytics with Bard
I hope you all got a chance to try Bard. I did, for a little bit,