A short overview about a recent research study about cross-cultural segmentation:
This research article identifies five distinct consumer segments based on their attitudes toward technology, cultural values, and behavior. Utilizing data from the World Values Survey and Pew Research, the study employs latent class analysis and explainable artificial intelligence to define these segments: Moderate Tech Enthusiasts, Highly Religious Traditionalists, Tech-Savvy Cosmopolitans, Secular Emancipatives, and Conservative Technophobes. The analysis explores the interplay between technology adoption, cultural values (including cosmopolitanism, emancipative, and secular values), and demographic factors. The findings offer valuable insights for developing targeted, culturally sensitive international marketing strategies.
Also, a conversation about it here:
