AdWeek has recently shown that advertisers are looking into new digital advertising options around giants like Google and Amazon in order to avoid backlash related to data and information privacy.
https://www.adweek.com/digital/advertisers-want-to-de-risk-their-reliance-on-google-and-facebook/
An option in this regard is using first-party data that companies have available, compliant based on privacy and consent regulations, including GDPR, and with a more ethical image. Could this be another option to satisfy consumer’s fears and reticence towards digital media giants?
