The following graphics created with Hashtagify emphasize the key hashtags employed on Twitter in relation to direct sales and direct selling. While the entrepreneurial side of being involved in this industry is heavily underlined, concepts such as the possibility of having a home business (including as a mom) are also important in discussions. Nevertheless, the negative aspects and sentiment evoked by “MLM’s” are still significantly present in discussions. As practice and research show, many businesses, including in this industry, still miss on the effectiveness of a data-driven business because of process and human resource issues.
