Win-win for viewers and advertisers
Disney's investment into ad-supported streaming has proven to be a strategic move, according to CNBC, and,
Technology values in cross-cultural market segmentation
A short overview about a recent research study about cross-cultural segmentation: Technology emancipative and traditionalist value
How emotion AI and Neurable are reshaping human interaction with technology
Imagine a world where technology doesn’t just respond to your commands but truly understands your feelings.
Semantic layers: simplifying business intelligence for non-technical users
The complexity of modern data sources can make it challenging for non-technical users to access and analyze
Generative AI and text analysis
Generative AI has emerged as a game-changing technology in the field of text analysis, including using advanced
Truthing with words and data – false advertising and taxes
A recent mainstream media article discusses a class-action settlement between Verizon and its current and former customers
Simple visualizations with Tableau and SPSS
Visualizations are an effective way to communicate complex data and insights in a clear and concise manner
Why visualizations in marketing analytics
In the realm of marketing analytics, modern visualization techniques have become increasingly popular. These techniques simplify complex
AI-aided visualizations in marketing analytics
AI has the potential to revolutionize digital marketing analytics visualization in many ways. AI can automate the
Marketing analytics with Bard
I hope you all got a chance to try Bard. I did, for a little bit,