When predictive analytics meets traffic jams
Predictive analytics is often considered the crystal ball of modern business, since it helps us anticipate consumer
Technology values in cross-cultural market segmentation
A short overview about a recent research study about cross-cultural segmentation: Technology emancipative and traditionalist value
Grocery prices: Metrics and analytics to watch
As grocery prices continue to change, and many times rise, it is important for both businesses and
Analytics in customer experience and satisfaction
Providing an exceptional customer experience is important for businesses to succeed, and this is especially true for
Neural networks in airport customer experience
Neural networks are a type of machine learning algorithms that can be used to analyze complex and
Simple visualizations with Tableau and SPSS
Visualizations are an effective way to communicate complex data and insights in a clear and concise manner
Using AI tools for modern forecasting in marketing
The development of Artificial Intelligence (AI) has brought about significant transformations in the field of marketing forecasting,
Hybrid intelligence in marketing analytics
Marketing is a constantly evolving field that requires businesses to adapt to new technologies and
Sales analytics tips
While most businesses have implementation and process problems when dealing with data analytics, choosing the right
Using Marketing Analytics for Strategic Decision Making
While analytics help managers place the data in the context of the business, market, brand and consumers,