A social media audit is essential for basically any business that wants to monitor its digital presence and improve their marketing strategy. A social audit simply means an analysis of the company’s social channels and compiling key information about each account, all in one place. One example of a start in a social media audit action is the figure below, showing Levi’s social media engagement, with the help of BuzzSumo.
After developing further the details regarding each social network, a content analysis of the webpage and social media content can also help with assessing the keywords used and their success, for further refinement of the social media and SEO strategy. For example, an analysis in LIWC of Levi’s text on the About Us page emphasizes a good analytic score and high focus on the social aspects of the text but low levels of authenticity.
Furthermore, a simple word cloud graphic shows the most frequent words used in the description of the company, which represents an opportunity for reformulation and refocus on other key points.
