Let’s look at some metrics and trends coming out of this year’s Super Bowl. As expected, NBC set another record for Super Bowl advertising rates, with $6.5 million per 30 seconds of advertising. As a comparison, the same 30 seconds cost $5.3 million in 2019, according to Sporting News.
Moreover, Samba TV, the leading global provider of omniscreen advertising and analytics, estimated that about 36 million households watched the TV show, an increase of 12% compared to 2021.
Looking at Google searches, the highest popularity in consumer search was related to the halftime show and its celebrities, including Eminem, the MVP of the game, as well as many brands featured in this year’s commercials: Budweiser with the clydesdales, Doritos. Even Larry David seems to be trending at this time. Interestingly, who won the Super Bowl appears as a trending question on Google trends.
